The streaming service said the increases will help it grow its content and meet the needs of its members. The move comes as the company announce 8.8 million new users, driven partly by the crackdown on password. Netflix has raised its prices on certain plans in the US, UK and France, effective immediately. While we don't know the exact details, Netflix is saying that price hikes are a matter of when - not if. Netflix is increasing the cost of their Basic and Premium plans in the US, UK and France. Hulu has different tiers for live sports and entertainment, so users can choose whether or not to pay for it. So when the streaming giant raised prices on its plans in North America by 1-2 on Jan. This is a different approach to how other streaming services, like Hulu, tackle live programming. When Netflix raises the price of its streaming packages, Wall Street takes notice. Regardless of whether a Netflix user cares about WWE Raw, they might be forced to pay for it if the company's letter is any indication. ![]() That $5 billion has to come from somewhere, and deals like this one could be a factor in future price increases. For example, Netflix is paying $5 billion to air WWE Raw on its streaming service for a 10-year period that starts next year. It appears that Netflix users will be expected to pay more for the company's ongoing investments, even if those users don't take advantage of them. Password and account sharing is still on Netflix's mind, but the company thinks it has "successfully addressed account sharing." It says "many millions" of users have shifted to Transfer Profile and Extra Member features," but didn't provide concrete numbers. "On the advertiser side, we continue to improve the targeting and measurement we offer our customers." "Scaling our ads business represents an opportunity to tap into significant new revenue and profit pools over the medium to longer term," Netflix said in the letter.
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